After strategically deciding on the name OFFSITE, I was tasked with creating a logo lockup. I tend to like clean designs with straight lines and a lot of open space, and this logo holds true to that ideal. The idea was that the colored sections would change based on which venue they were representing, with the gradient to represent the OFFSITE brand as a whole on marketing communications.
Word of mouth is the most important path to success and what better way to spread the word than with a beautiful brochure. We wanted to capture the multi-faceted appeal of OFFSITE in an interesting way and decided on a waterfall-page technique with bold images and crisp, clear messaging.